Brand Management

So now you’ve got a compelling brand story, how are you going to reach your customers?

Marketing your business can be a complex, myriad of options. From social media to press coverage, advertising and leaflet distribution, google listings, memberships, reviews, events and collaborations to name but a few – but where do you start?

Choosing a strategy that works for you and your business is key to getting the results you want to achieve without wasting precious time and money. There is no ‘one size fits all’ solution, so getting under the skin of your brand story will always be my first step when reviewing what brand management and marketing strategy might be right for you.

Brand Manager
Yorkshire Brand Stories

How does a Brand Manager differ from a Marketing Manager?

In terms of marketing we do things a little differently to most agencies. We offer what I like to call ‘Brand Management’. How this differs is that we really take the time to get under the skin of your business, we don’t just specialise in one area of marketing but consider what marketing activities are right for your business. Where are you going to get the most bang for your buck, who are your target audience and where are they going to see you, long term and short term strategies that are clever and multi purpose.

Brand Manager
Brand Manager

We consider things not just from a marketing perspective but from a total business perspective, with an understanding of the bigger picture on your business such as team capacity, stock availability, cash flow, your time available etc. 

We can either work with you on a monthly business retainer to be an extra pair of hands within your business, or work on specific projects that you maybe don’t have the skills or time to tackle yourself. However we help, we will care about it as much as you do, acting like a second business owner with an eye on quick wins and driving overall growth. Results are what drive us and feeling like we are making an impact within your business is what will keep us interested! 

If there are any product or collaboration opportunities we see we can help push those forwards. Whatever your business needs to grow from a creative side we can help support that either directly ourselves or by managing external, local suppliers we recommend. We have bags of experience managing different creative services and how to get the best out of them so that everything comes together to make a huge impact for your marketing efforts.

Yorkshire Brand Stories

I am the guardian angel of your brand. Hugely passionate about your brand, I ensure that it has a visual and verbal consistency across all areas of your business. I am here to make sure your business is understood and represented in the best possible way, and that it is included in every relevant marketing opportunity.

I eat, sleep and dream your brand, concocting new and innovative ways to connect with your customers.

Yorkshire Brand Stories

Local, Yorkshire Connections

When I set Yorkshire Brand Stories up I was on a mission to help local entrepreneurs and wanted to make a concerted effort to be better connected to the city I grew up in. The result of this passion has lead me to make 100’s of local connections from all walks of life.

I’ve met influencers, local press, membership sites and every type of creative business (including the UKs only female vehicle wrapper who just so happens to be in York). I’ve spoken with local manufacturers, events and attractions businesses, hospitality, experience providers, entertainers, business consultants, retailers of a whole range of products and even a company that can print your face on a biscuit! If there is a business in and around Yorkshire you want to connect with there is a good chance I’ve met them.

At Yorkshire Brand stories we specialise in localised marketing and brand building. We believe in making meaningful, like-minded business connections. We use these connections to help our clients collaborate and grow their businesses together to make a greater impact and shared workload. We believe in using collaborations to leverage powerful marketing campaigns that do good in the local community.

Brand Manager
Brand Manager York
Brand Manager
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How can we help you with your brand and marketing strategy?

Yorkshire Brand Stories

Well the first step is reaching out and dropping us a line! We love talking to brand owners and discovering what businesses are on our doorstep. We take the time to get to know you and what you are trying to achieve before putting together a bespoke brand management action plan for you to review and sign off before committing to working with us.

We are happy to share our thoughts and feedback on what you are currently doing and will connect you with anyone we think would benefit from knowing about you and your business.  

If you want to take things forwards after that, we’ll jump right into your business with you, buzzing with fresh new ideas and enthusiasm for your brand!

Discover more about our other services

Brand Creation

Let’s help you create a visual and verbal identity for your brand! Your Brand Story!

New Product Development

Do you have a product in mind that you’d like to bring to market? We can help you asses the market opportunity, help you find quality suppliers and ensure your product stands out and is fit for purpose.

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How do I create a marketing plan?

Creating a marketing plan involves several key steps to ensure it’s comprehensive and aligned with your brand story. Here’s a simplified guide to get started:

Yorkshire Brand Stories

Understand your Brand Story and goals

Define your business objectives and what you aim to achieve through marketing. Understand your target audience, their needs, behaviours, and preferences.

Yorkshire Brand Stories

Market Research

Analyze your industry, competitors, and market trends. Gather data on your audience through surveys,interviews, or analytics tools.

Yorkshire Brand Stories

SWOT Analysis

Assess your strengths, weaknesses, opportunities, and threats. Understand internal factors (e.g., unique selling proposition) and external factors (e.g., market changes).

Yorkshire Brand Stories

Set Clear Objectives

Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals. For instance, increasing sales by X%, expanding market share, or improving brand awareness.

Yorkshire Brand Stories

Develop Marketing Strategies

Based on your objectives, decide on the marketing strategies to achieve them. Include elements such as product/service, pricing, promotion, and distribution (the 4Ps of marketing).

Yorkshire Brand Stories

Tactical Execution

Outline actionable steps and tactics for each strategy. Consider channels (online, offline), content creation, advertising, PR, etc.

Yorkshire Brand Stories

Budgeting

Allocate resources to different marketing activities. Consider costs and time required for advertising, personnel, tools, etc.

Yorkshire Brand Stories

Implementation Timeline

Create a timeline with deadlines for each task or campaign. Ensure flexibility to adapt to changes or unforeseen circumstances.

Yorkshire Brand Stories

Metrics and Evaluation

Determine key performance indicators (KPIs) to measure success. Regularly monitor and analyse data to evaluate the effectiveness of your plan.

Yorkshire Brand Stories

Review and Adjust

Periodically review your plan, analyse results, and adapt strategies as needed. Marketing is dynamic; flexibility is crucial for success.

REMEMBER: Ensure brand story consistency across all marketing channels and messages. 

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Brands we’ve helped

We’ve had the opportunity to work with some amazing Yorkshire brands since the business launched in 2020 across a range of sectors. Find out a bit more about the people and brands we’ve collaborated with over the years… 

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Let's create 
your brand 
story together ...