Mumbler Group

Mumbler Group

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About the Business

Mumbler is an award-winning network of 21 hyper-local parenting websites, attracting over 3 million parents annually. Their aim is to help make family life easier by having all the information that a family needs in one place. From local days out to classes & playgroups, flexible jobs, family-friendly places to eat, local halls to hire for parties, details of children’s centres, what’s on at the local library  & so much more. The websites & social media communities are completely free for parents to use, revenue is earned from advertising. Businesses who want to market their product or service pay us to advertise on our Mumbler websites.
Mumbler Group
Yorkshire Brand Stories

The story

The Mumbler franchise has grown considerably since it’s first site launched in 2012 and Sally, Founder of Mumbler, was keen to gain some consistency across the 21 different community websites and social media platforms. She was looking for a brand style guide to be created within Canva, a tool the whole team were using, to ensure that everyone had access to branded templates for use across website, social media, printed marketing materials and more.
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How we helped them

Having previously worked closely with York Mumbler, Holly was really under the skin of the Mumbler brand and had already started to define the ‘Mumbler look’ for the York site.

 

We set up over 30 different template styles with multiple seasonal examples that each Mumbler franchise could adapt to be personal to their own unique location.

 

To compliment the templates, we also set up a 40 page brand guidelines document stuffed full of Mumbler appropriate images, graphics, and icons to use across the business. A best practice guide was included at the back of the document to guide franchise owners in how to use the templates and add to the huge bank of assets.

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Mumbler Group
Mumbler Group
Mumbler Group
Yorkshire Brand Stories
Thank you so much for the Mumbler Brand presentation at our annual conference. Your session was spot-on & the feedback on both the presentation & the brand guide has been phenomenal. The team can clearly see how it’s going to raise our game in all respects. It’s so obvious that you “get” Mumbler inside & out and that came across in a relaxed yet professional manner in your presentation. Thank you!
Sally Haslewood – Founder Mumbler Ltd
Yorkshire Brand Stories

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York Mumbler

York Mumbler

York Mumbler was set up by local parent Emily Pickard in 2015. Originally a Facebook community, York Mumbler is now a comprehensive website and online community of over 22,000 parents and care givers and is intended to make life easier for parents in York.

Uniquely Local

Uniquely Local is an independent Yorkshire business working with local suppliers, artists and makers to provide a range of Yorkshire based experience days and experience gift vouchers.
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