Uniquely Local

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About the Business

Uniquely Local is an independent Yorkshire business working with local suppliers, artists and makers to provide a range of Yorkshire based experience days and experience gift vouchers. The business was founded by friends Rachel and Ema, both full-time mums living in North Yorkshire with young families. The idea for Uniquely Local came from their own desire to find interesting, memorable experience gifts that they’d be pleased to receive whilst promoting Yorkshire & supporting all the fantastic independent businesses based in Yorkshire. The website has experiences to suit everyone; all ages, individuals, couples, groups and budgets.
Yorkshire Brand Stories

The story

Rachel first got in touch with Holly when one of her experience providers, Sharmini Thomas, shared the work that Holly had been doing for her Indian Cookery business. She had been working in the business on her own for some time and felt that she’d lost her spark. After a chat with Holly, Yorkshire Brand Stories started to work on some projects for the business to bring some fresh new ideas and enthusiasm! Following the initial projects, Holly then went onto working for the business on a regular basis, often representing Uniquely Local at networking and business events.  
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How we helped them

Uniquely Local is such fantastic example of Yorkshire Businesses collaborating to help each other grow. Already a successful website, Holly has helped the business with a variety of projects to help grow brand awareness and visibility across Yorkshire. Some of these projects included:

  • Christmas marketing strategy and implementation including the design of a poll to collect newsworthy statistics about Christmas shopping habits to gain coverage at key sales period!
  • Creating a blog strategy, then researching and creating a series of SEO worthy blogs to help drive traffic to the website at key seasonal sales periods.
  • Devised and delivered a presentation, blog, leaflet and B2B event at Yorkshire Heart Vineyard in collaboration with the Yorkshire Mark to showcase to other businesses the benefits of offering an experience within your business: ‘How to become an experience provider’.
  • Newsletter strategy and template implementation to engage with regular customers. Evaluation of newsletter campaigns to ensure we understood what was working to drive even more traffic to the website.
  • Coordinated a Christmas pop up fair showcasing the best of Yorkshire produce for the York RLFC Christmas Networking event at the Hilton, York.
  • On-boarding new experience providers to ensure there was a regular flow of new experiences to the site. Testing out new experiences to create engaging blog and social content for the business and building relationships with key suppliers.
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Yorkshire Brand Stories
Holly has helped my business in so many ways in the 6 months we have been working together. She brings a wealth of marketing knowledge and an abundance of creative ideas but also offers really sound business advice and is a really warm, genuine person. She has been brilliant at connecting me with other business owners and helping to develop my brand. Holly has been nothing short of amazing to work with and I would have absolutely no hesitation in recommending her.
Rachel Marshall, Founder Uniquely Local
Yorkshire Brand Stories

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Yorkshire Brand Stories

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