York Cocoa Works

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About the Business

York Cocoa Works source cocoa beans from farms around the world and import them directly to their manufactory on Castlegate, York. They process the cocoa from bean to bar and use them in a range of innovative & flavourful hand-crafted chocolates, chocolate drinks and cakes within the cafe and takeaway service as well as teaching a range chocolate making techniques in their Cocoa Academy.
Yorkshire Brand Stories

The story

A business full of opportunities but not enough head space to tackle them all at once. York Cocoa Works were looking to expand their product offerings and increase their B2B sales efforts to help grow their business. They needed someone with authority and a friendly approach to come into the business regularly to keep projects moving forwards and bring them to fruition.
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How we helped them

Working with the in-house manufacturing team, we defined, developed and launched a range of gifts for seasonal opportunities bringing in new customers and revenue streams to the business. Some of the activities included:

 

  • Completing a full review of the companies marketing tools and put together a new marketing strategy for the business to capture key sales periods.
  • Reviewed and implemented new strategies for seasonal activities (Christmas, Valentines, Mother’s Day etc.) in both B2C and B2B across newsletters, social media, website, memberships, advertising, reviews and case studies, PR, gift guides, company brochures and creation of new video content.
  • With a very limited marketing budget, secured collaborations with local businesses to help promote the business and reach new customers.
  • Identified product gaps and brought new products to market to boost sales such as the companies first ever chocolate advent calendar, a chocolate fondue set for Valentines day and letter box chocolate packaging.
  • Managed internships and new staff members to bring new talent into the business and utilise specialist skills to obtain engaging marketing content. Recruited for and trained new marketing role in the business to lead on the new business marketing strategy.
  • Led offsite exhibitions and pop ups
    – Managed a Christmas campaign set within York Mansion House which included a chocolate sculpture trail, traditional confectionery making workshop and vintage pop up hot chocolate stall. The campaign was designed to capture the history of chocolate within the city and York Mansion House’s part in York’s chocolate heritage.
    – Designed and implemented a pop up chocolate shop at Fenwick’s flagship store in Newcastle.
  • Developing a collaboration between York Cocoa Works and Ainsty Ales to bring to market a craft beer and chocolate tasting set – each ale has been carefully paired with a single origin chocolate bar for a really chocolatey treat!
L Green diag
Yorkshire Brand Stories
‘Thank you for everything you have done to make this year happen! We couldn’t have done it without you!’
Sophie Jewett, Managing Director
Yorkshire Brand Stories

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