York Mumbler

York Mumbler

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About the business

York Mumbler was set up by local parent Emily Pickard in 2015. Originally a Facebook community, York Mumbler is now a comprehensive website and online community of over 22,000 parents and care givers and is intended to make life easier for parents in York. It covers everything you need to know from pregnancy through to teens in the city of York.
york mumbler
emily pickard
Yorkshire Brand Stories

The Story

When Holly first left her corporate role in 2019 she wasn’t sure which way to turn. She knew she wanted to leave the rat race behind and make better connections with the city she’d grown up in, so she reached out to Emily to see how she could help whist she found her feet. Emily quickly spotted that Holly had a creative flair and a passion for helping families in York and set her on establishing a consistent look and feel across the business. From a corporate background herself, Emily knew the impact of strong branding and wanted to utilise Holly’s skills and insight across the business.
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How we helped them

We have been delighted to support York Mumbler across a variety of tasks since the relationship started back in 2019. Having 3 children herself she had the inside track on what parents really wanted and needed in York.

Here is a flavour of the types of projects we’ve helped out on:

  • The York Mumbler website is a hub of information and activities for parents in York. We’ve created lots of the fun, free downloadable activity sheets to keep kids entertained. We have been working on these seasonally so it has been great to road test these on her own kids before publishing.
  • Created a ‘Pregnancy & New Parents Special’ on York Mumbler. A campaign which consisted of 8 blogs covering aspects of support and advice as well as fun things to do on maternity leave in York. The campaign was sponsored by Little Green Rascals so it was key to ensure the branding was consistent across all York Mumbler platforms.
  • In October 2020 we organised and created a Community Goblin Trail which was hosted by York Mumbler at Rowntree Park. More information about this piece of activity on my blog.
  • Created the York Mumbler Mythical Creature Quest map and activities – a fun free activity for families to enjoy around the city of York.
  • Crafted various PR’s around the work of York Mumbler to help share all the wonderful free advice and information parents can access on the website.
  • Written awards entries to ensure the business gets the recognition it deserves – PS, we WON!
  • Research and creation of topical blogs such as where to have breakfast in York, Valentine’s activities and gifts in York, how to celebrate new years eve with kids!
L Green diag
York Mumbler
York Mumbler
York Mumbler
York Mumbler
York Mumbler
the mumblerhood
Yorkshire Brand Stories
Holly has worked on a number of marketing projects for me. She has delivered over and above every time (and I’m quite fussy!) bringing new ideas to the table & seeing it through to delivery without me having to be all over it. She’s absolutely brilliant! Highly recommend her.
Emily Pickard, Founder York Mumbler
Yorkshire Brand Stories

Other Brands we’ve helped - Case studies

Uniquely Local

Uniquely Local is an independent Yorkshire business working with local suppliers, artists and makers to provide a range of Yorkshire based experience days and experience gift vouchers.
Mumbler Group

Mumbler Group

Mumbler  is an award-winning network of 21 hyper-local parenting websites, attracting over 3 million parents annually. Their aim is to help make family life easier by having all the information that a family needs in one place.
Yorkshire Brand Stories

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