Zouk Tea Bar and Grill

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About the Business

Multi award winning Zouk was founded by brothers Tayub and Mudassar Amjad who dreamed of opening a new generation Indian restaurant. They offer unique menus with seasonal and regional variations and a mix of class, contemporary and fusion dishes. A dedicated family team with experience and varied skills, Zouk has an enviable reputation and brand strength including a following of over 65,000 across its key social media platforms. Zouk also operates consumer and corporate cooking classes in their Manchester restaurant. They have a commitment to working with local suppliers and strong northern identity aswell as employing a team of highly skilled experienced chefs with knowledge of food trends.
Zouk
Zouk
Yorkshire Brand Stories

The story

The brothers saw that there was an opportunity for the Zouk brand to be enjoyed by customers at home as well as within the restaurant and were keen to launch a range of products that could be retailed through the restaurant and web shop. An introduction by the Marketing Director Helen Mcarthy, led to Yorkshire Brand stories leading the charge on new product development for the business to bring exciting new products to the market and give the restaurant a new revenue stream.
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How we helped them

Zouk have a very distinct brand story and styling and we were keen to ensure the products embodied everything about the restaurant experience. But before we could dive into product design the first port of call was to conduct a full market analysis to see who was currently operating in the market.

 

Once we’d established which product ranges would work well for Zouk we then set about finding suitable suppliers that could deliver on the Zouk flavour and design profiles as well as working for them commercially. When developing new product ranges it’s important to have an eye on what the future of the product could look like so ensuring that it was future proof was a key stage in the development.

 

After securing product and packaging sources we then moved onto the exciting part – design concepts! Working with Zouk’s designer, Daniel from The Place Beyond, to ensure we had something that stood out and really had the WOW factor. We developed 4 spice tins, refill packs and 3 exciting new gift sets.

 

Once the design was approved we put the wheels in motion and oversaw the production of all aspects of the product and packaging, bringing all the components together to land for a Valentine’s Day launch.

 

Product photography was captured by the wonderful Ed from Cut Out Photography and product descriptions were crafted and uploaded to the new Zouk web shop.

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Zouk
Zouk
Zouk
Zouk
Zouk
Zouk
Yorkshire Brand Stories
We have hugely benefitted from Holly’s years of experience in product development to bring our fantastic range of products to market. She carefully dissects every aspect of the product to ensure it is fit for purpose, has a strong set of unique selling points, has a broad customer appeal as well as being commercially viable. Her unique ability to pivot between the creative as well as what makes sense for the business makes her stand out and is a huge asset to us. She not only wants to create a product that looks good but sells well whilst looking after your bottom line! I highly recommend her to anyone thinking of launching a new product range, she will save you time and costly mistakes.
Tayub Amjad, Zouk Tea Bar and Grill Managing Director
Yorkshire Brand Stories

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