Every brand has a story to tell. Yorkshire Brand Stories is here to help support, shape and share yours in a way that best represents you and your business. Below you will find a selection of the most popular brand and marketing services I offer, however I am happy to work with you in the way that suits you best so please get in touch if you have a specific requirement for telling your brand story.
Do you need a helping hand but don’t know where to start? Or perhaps you are just feeling like you have hit a rut. The Brand Recce could be just what you need to breathe new life into your business.
I take an objective look, analyse what your competitors are doing, identify your business’ strengths and weaknesses, and show you how you can gain an advantage over your competitors and move your business forwards.
The service includes:
- Interview with business owner in person or via Zoom to understand what’s working and areas for improvement
- Competitor analysis – how do you compare?
- SWOT analysis – review of strengths, weaknesses, opportunities and threats
- Findings and recommendations presented back to you via zoom meeting with bespoke, simple next step opportunities
The cost of the Brand Reece is £350. Check out this blog post to find out how the Brand Recce has helped other businesses.
‘Would highly recommend the Brand Recce: having an objective overview of your competitors and your own business by a marketing expert is priceless. It was extremely informative and the next steps Holly suggested were all really clear and actionable. Looking forward to working with Yorkshire Brand Stories in the future to grow our business.‘Lucy Pembayun – LEaF Translations
Looking to share some of your wisdom, create some top tips or pull together an informative guide for your customers? Creating an ‘added value’ item such as an e-book or downloadable PDF is a great way to increase traffic to your website, drive brand awareness and give something back to your community.
Let me help you plan, execute and promote your wise words in a visually attractive document.
- Zoom meeting at a time convenient for you to understand more about your business aims and objectives
- Brainstorming session together to define next steps in creation of your document
- Downloadable PDF created by me and presented back to you via Zoom meeting
- Edits and changes made before sending final document to you for sign off
- Press release written and distributed to media contacts to promote your digital product. I act as your press office for 2 weeks to generate valuable publicity for your brand
The cost of the digital product creation and promotion is £500. Check out this blog post to view some case studies.
Not getting the level of interest in your product or service you were hoping for? Looking for some new ideas to expand or spruce up what you offer? Or maybe you are starting a new business and need an outside view and some help defining what your product or service offer entails.
Customers are always on the look out for new experiences, training or products. Showcasing your unique selling points and brand story to potential customers is crucial to the success of your business. Is it clear what you are offering? What are the best ways to market yourself?
Let me help review, brainstorm and plan a new and engaging offer and marketing plan to draw in new customers with my personalised product and service review.
The service includes:
- Zoom meeting at a time convenient for you to understand more about your brand values, aims and objectives
- Brainstorming session together to help concoct new ideas for your product or service menu
- Detailed next steps plan delivered by me via Zoom meeting to help you execute your new offer and guidance on how to promote it to your customers
The cost of the personalised product and service review is £250.
Whether you are a brand new or well-established business, reviewing your brand values is a critical step for every enterprise. They define your brand story; who you are, what you stand for and what you want to achieve with your business.
Brand values also help you establish the right marketing strategy for your business. Ensuring all your business touch points speak to your customers in the same language is key to building a lasting connection.
Let me help you reflect, brainstorm and create a brand value matrix that works with your business.
The service includes:
- Zoom meeting at a time convenient for you to understand more about your business aims and objectives.
- Brainstorming session together to help define your brand values.
- Brand Story Matrix created and delivered by me via Zoom meeting with recommendations on how to update all your customer touch points.
The cost of the brand value creation is £125.
As well as the above service options I am available for ongoing brand and marketing support on a flexible, freelance basis.
Interested in working with me?
- A bespoke brand consultancy service to suit your business needs
- Over 14 years of expertise developing and managing brands for global organisations
- Able to quickly get ‘in tune’ with your business ethos and ambitions
- Cost-effective brand and marketing advice for businesses of all sizes
- A track record of delivering projects in full and on time
- Product development expertise
- Firm understanding of the licensing industry
- A network of trusted and competitive specialists in graphic design, video, packaging design, photography, language translation, print and much more
- Professional, positive and friendly – I will always give you my honest opinion
I am a professional, positive and friendly brand consultant and I will always give you my honest opinion.
“Holly has a wealth of experience in bringing new products to market, across the entire process. From proposition development, procurement, and packaging to research, brand development and campaign strategy. Her ability to pivot from one task to the next is highly valuable, reprioritising and communicating effectively throughout. Plus, she’s a pleasure to work with.”Peter Spiers, CMO Sweet Squared