Yorkshire Brand Stories

I love working with other businesses, getting under the skin of what makes them tick and sharing their wonderful products and services. As well as offering brand and marketing expertise to local brands I have also been delighted to contribute to local business events and blogs.

Below you will find a selection of collaborations and projects I have enjoyed working on.

York Mumbler Pregnancy Special

Calling all new parents! The 14th - 21st 2021 June is a 'Pregnancy & New Parents Special' on York Mumbler. I had lots of fun creating this campaign which consisted of 8 blogs covering aspects of support and advice as well as fun things to do on maternity leave in York.

The campaign was sponsored by Little Green Rascals so it was key to ensure the branding was consistent across all York Mumbler platforms.

Doncaster Mumbler

In June 2021 I had the opportunity to create some graphics for a Doncaster Mumbler Instagram takeover of the Visit Doncaster account. This project gave me the opportunity to create some social media graphics, banner adverts and Instagram stories templates which was a first for me but lots of fun!

The Mindful Steps

I met Lena Henderson from The Mindful Steps at an MPWR networking event in 2020 and we have been great friends and collaborators ever since. Lena has developed a range of innovative audio meditations for children, with bespoke music, illustrations and post meditation activities.

Lena asked me to assist with the development and launch of her website. For this project it was key to spend lots of time with Lena to understand all the services she offers and the benefits meditation can offer to children to help map out the customer journey. The website launched in May 2021 and looks amazing!

York Cocoa Works Fenwicks Pop Up

In May 2021 I hosted a chocolate pop-up with the York Cocoa Works team at Fenwicks Food Hall in Newcastle. It was a great opportunity to promote the range, hand out some chocolate samples, speak with customers and of course meet the buying team.


York Mumbler Colouring Sheets

The York Mumbler website is a hub of information and activities for parents in York. It strives to make life easier for parents and throughout the pandemic this business has really risen to the challenge!

I've had the absolute pleasure of creating some fun, free downloadable activity sheets to keep kids entertained. I have been working on these seasonally so it has been great to road test these on my own kids before publishing.

Ainsty Ales chocolate tasting pack

I love bringing brands together and this collaboration between York Cocoa Works and Ainsty Ales is one of my favourites. A craft beer and chocolate tasting set - each ale has been carefully paired with a single origin chocolate bar for a really chocolatey treat!


In March 2021 I devised and created a Community Bug Hunt for Doncaster Mumbler. This is an interactive hunt across 5 of Doncaster's popular parks and green spaces. Follow the story of Dennis the Detective Bee as he tracks clues to discover what has happened to his missing friend, Kevin the Caterpillar! More information about this trail and the materials I have created on this blog.

Anna Cook

To celebrate Mother's Day York Cocoa House partnered up with one of our artists, Anna Cook, to offer their customers personalised Mother's Day cards with gifts. Customers were encouraged to leave them a note at checkout and a hand written message would be included in the card, the gift and card would then be delivered straight to Mum.


In February 2021 the team launched the Mother's Day and Easter Collections at York Cocoa House. The range features their largest ever Easter egg that weighs 1KG!!

Emma Dixen

In February 2021 Emma Dixon joined Yorkshire Brand Stories as an intern from York University. Emma is currently studying English and will be with us for the next 10 weeks working on our Artist Collaboration project to learn more about the world of licensing.

To learn more about Emma and read about her journey with us visit her blog.


In January 2021 the team launched the Valentine's Day collection at York Cocoa House. New products and an at home chocolate fondue set featured in the range as well as collaborations with York Mumbler and Ainsty Ales.

Connect over coffee

On Wednesday 13th January, 2021 I talked about harnessing the power of collaborations at Make it York's Connect over Coffee. I looked at the benefits of collaborating, what kind of partners to work with and how to build a successful relationship as well as showcasing lots of fantastic York businesses.

More information about this event and a copy of my presentation on my blog.

Make it York

In December 2020 I was asked to write a guest post for Make it York. My topic of choice, ‘The power of a brand story and how to use it to reach more customers‘.

More information about this and some useful brand story worksheets on my blog.

York Cocoa House

In November 2020 I started working with chocolate manufactory York Cocoa House. I am a true chocoholic and cake lover so it has been a dream come true to work for such an amazing business.

York Cocoa Works source cocoa beans from farms and communities around the world and import them directly to their manufactory on Castlegate, York. They process the cocoa from bean to bar and use them in their range of innovative & flavourful hand crafted chocolates, chocolate drinks and cakes within the cafe and cakeaway service as well as teaching a range chocolate making techniques in their Cocoa Academy.

York Mumbler Goblin Trail

In October 2020 I organised a Community Goblin Trail which was hosted by York Mumbler at Rowntree Park.

More information about this piece of activity on my blog.

MPWR B2B expo

On the 30th of September 2020 I was asked to speak at the MPWR Online Business to Business expo. 20 hand picked, expert presenters, offered 36 different workshops there was something for everyone looking to up skill in Autumn 2020.

My session was all about creating your Brand Story. This taster workshop covered the importance of a Brand Story, walk through example with a familiar, local gin brand and taught you how to write your own Brand Story to attract new, loyal customers.

More information in my blog and some wonderful testimonials below.

Brand Story Testimonial 2
Brand Story Testimonial 1
Testimonials MPWR Expo
Visit York

In July 2020 I was asked to write a guest blog on behalf of York Mumbler for Visit York. It covered the top 10 things to do with kids in York this summer.

Click here to read to full blog.