I love working with other businesses, getting under the skin of what makes them tick and sharing their wonderful products and services. As well as offering brand and marketing expertise to local brands I have also been delighted to contribute to local business events and blogs.
Below you will find a selection of collaborations and projects I have enjoyed working on.
Calling all new parents! The 14th - 21st 2021 June is a 'Pregnancy & New Parents Special' on York Mumbler. I had lots of fun creating this campaign which consisted of 8 blogs covering aspects of support and advice as well as fun things to do on maternity leave in York.
The campaign was sponsored by Little Green Rascals so it was key to ensure the branding was consistent across all York Mumbler platforms.
I met Lena Henderson from The Mindful Steps at an MPWR networking event in 2020 and we have been great friends and collaborators ever since. Lena has developed a range of innovative audio meditations for children, with bespoke music, illustrations and post meditation activities.
Lena asked me to assist with the development and launch of her website. For this project it was key to spend lots of time with Lena to understand all the services she offers and the benefits meditation can offer to children to help map out the customer journey. The website launched in May 2021 and looks amazing! www.themindfulsteps.co.uk
In May 2021 I hosted a chocolate pop-up with the York Cocoa Works team at Fenwicks Food Hall in Newcastle. It was a great opportunity to promote the range, hand out some chocolate samples, speak with customers and of course meet the buying team.
The York Mumbler website is a hub of information and activities for parents in York. It strives to make life easier for parents and throughout the pandemic this business has really risen to the challenge!
I've had the absolute pleasure of creating some fun, free downloadable activity sheets to keep kids entertained. I have been working on these seasonally so it has been great to road test these on my own kids before publishing.
In March 2021 I devised and created a Community Bug Hunt for Doncaster Mumbler. This is an interactive hunt across 5 of Doncaster's popular parks and green spaces. Follow the story of Dennis the Detective Bee as he tracks clues to discover what has happened to his missing friend, Kevin the Caterpillar! More information about this trail and the materials I have created on this blog.
To celebrate Mother's Day York Cocoa House partnered up with one of our artists, Anna Cook, to offer their customers personalised Mother's Day cards with gifts. Customers were encouraged to leave them a note at checkout and a hand written message would be included in the card, the gift and card would then be delivered straight to Mum.
In February 2021 Emma Dixon joined Yorkshire Brand Stories as an intern from York University. Emma is currently studying English and will be with us for the next 10 weeks working on our Artist Collaboration project to learn more about the world of licensing.
To learn more about Emma and read about her journey with us visit her blog.
On Wednesday 13th January, 2021 I talked about harnessing the power of collaborations at Make it York's Connect over Coffee. I looked at the benefits of collaborating, what kind of partners to work with and how to build a successful relationship as well as showcasing lots of fantastic York businesses.
More information about this event and a copy of my presentation on my blog.
In December 2020 I was asked to write a guest post for Make it York. My topic of choice, ‘The power of a brand story and how to use it to reach more customers‘.
More information about this and some useful brand story worksheets on my blog.
In November 2020 I started working with chocolate manufactory York Cocoa House. I am a true chocoholic and cake lover so it has been a dream come true to work for such an amazing business.
York Cocoa Works source cocoa beans from farms and communities around the world and import them directly to their manufactory on Castlegate, York. They process the cocoa from bean to bar and use them in their range of innovative & flavourful hand crafted chocolates, chocolate drinks and cakes within the cafe and cakeaway service as well as teaching a range chocolate making techniques in their Cocoa Academy.
On the 30th of September 2020 I was asked to speak at the MPWR Online Business to Business expo. 20 hand picked, expert presenters, offered 36 different workshops there was something for everyone looking to up skill in Autumn 2020.
My session was all about creating your Brand Story. This taster workshop covered the importance of a Brand Story, walk through example with a familiar, local gin brand and taught you how to write your own Brand Story to attract new, loyal customers.
More information in my blog and some wonderful testimonials below.