Hex codes = your business’s colour identity!
In the fast-paced world of Business, standing out from the crowd is essential. One powerful tool that often goes overlooked, but can significantly affect a company’s branding, is the humble hex code. You might not be familiar with the term but you’ve undoubtedly encountered its influence more times than you can count! So what exactly are hex codes and why are they so crucial in business branding?
Short for hexadecimal codes, a hex code is simply a reference code for specific colours. Consisting of six characters, ranging from 0 to 9 and A to F, each pair of characters corresponds to the intensity of red, green and blue (RGB) in the colour, creating a vast spectrum of colour possibilities.
In business branding, attention to detail can make all the difference. Hex codes might seem like a small and technical aspect of business but their impact on your brand is enormous.
Hex codes bring consistency to your brand’s visual identity. Perhaps you’ve worked with a designer to create your business logo; you can use the hex codes from your logo throughout your other designs (e.g. fonts, borders, packaging) so that your chosen colours remain the same across all digital and print marketing materials. Brand colour consistency creates a cohesive and professional image and without hex codes, you risk discrepancies that can undermine the credibility and recognition of your brand.
Hex codes also offer a wide range of colour options, which allow you to choose unique colours that set your brand apart from competitors. This differentiation can help you carve out a distinct market position and stand out in a crowded marketplace.
If you are Canva users like us, you can even find your hex codes in there to make your designs tie together to form a beautiful, cohesive array of marketing and brand resources! To change the colour of your text or element to a specific hex code: select the item you want to change, go to the colour section in the top left, then input the hex code you want to use.
As your business grows and expands over time, hex codes make it easy to adapt your branding across different platforms while preserving the brand’s essence. Hex codes provide an easy, precise and universal way to communicate colours to other professionals. So whether you’re working with designers, printers, or marketing teams (hello!), using hex codes ensures that everyone is on the same page regarding your brand’s colours.
Investing in well-chosen and thoughtfully implemented hex codes can significantly contribute to the success and the impact of your brand in the long run by enhancing your brand’s credibility and trustworthiness. Have you chosen your brand colours yet? If you haven’t already, we recommend creating yourself a style guide to decide what your brand colours are.
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