Born and raised in the beautiful city of York, I have been influenced and inspired by my city’s heritage, culture and home-grown brands.
I love working with people who are really passionate about their brands and I get a buzz from helping them tell their story by showcasing their brand values and unique selling points.
Doing things a little differently has always been my approach to successful branding and marketing projects. By taking a concept to the next level the results really excite and delight consumers. I find it incredibly rewarding to exceed expectations and bring a smile to a client’s face.
Having spent 14 years managing brands in the consumer goods industry (FMCG), my experience has been incredibly varied. Product sourcing and development has always been a passion of mine. The thrill of pitching ‘dragons den’ style to big corporations such as Boots, Tesco and Sainsbury’s has always helped me successfully secure listings. I’ve always relished the challenge of creating new and engaging marketing concepts.
Yorkshire Brand Stories was born to enable me to work with local brands I felt passionate about and make a difference within my community.
Brand Manager – Lashes, Waxing and Tanning
Working B2B and B2C, Sweet Squared distribute premium products and training to over 25,000 professionals in the hair and beauty sector. Sweet Squared have launched two own brands which I was solely responsible for driving sales through digital, print and direct mail campaigns.
I developed and launched the ‘LASHUS’ lash extensions product range and education programme. This included the creation of brand values, campaign assets and educational materials as well as managing the development and manufacturing of product offer in time for the launch event.
“Holly has a wealth of experience in bringing new products to market, across the entire process. From proposition development, procurement, and packaging to research, brand development and campaign strategy. Her ability to pivot from one task to the next is highly valuable, reprioritising and communicating effectively throughout. Plus, she’s a pleasure to work with.”
Peter Spiers – CMO Sweet Squared
Global Brand Manager
Daniel Galvin Jr. International trades and manufactures organic & vegan hair and beauty products in the UK, US and Australia. Based in Knightsbridge, London, Daniel Galvin Jr. is also a highly regarded salon, where Daniel tends to the tresses of celebrities and members of the royal family.
During my time with Daniel I managed a team of 4, overseeing all aspects of the business including brand values, sales, marketing, PR, product development, suppliers, logistics, finance & legal.
Marketing Development Director
H&A are the UK’s number 1 supplier of children’s & teen licensed personal care products. They supply some of the largest retailers in the UK including Boots, Tesco, Sainsbury’s and Primark.
My main roles included managing licensing contracts, Boots Christmas gifts and own-brand development. I developed a team of Product Managers and Graphic Designers, as well as scoping out and leading on new business ventures.
Through creative and commercially viable design solutions, I helped develop the relationship with Boots on their own brand gift range ‘Glitter Babes’ and other licensed products.
This included the brand strategy for Glitter Babes, managing the creation of brand values, graphics and new product ranges. In addition to this, I was also responsible for commercial negotiation, technical and internal sign-off at Boots and ensuring that products were available for the Christmas launch.
I was a key player in securing H&A’s first ever Disney license, Finding Nemo. Following this, I then went onto successfully pitch and secure some of the biggest brands in the Disney portfolio including Disney Princess, Minnie Mouse, Frozen and Marvel’s Spiderman.
Marketing support volunteer
I love volunteering at award winning, community-based business, York Mumbler. This comprehensive website and online community is intended to make life easier for parents in York. It covers everything a parent would need to know, from pregnancy through to teens.
As a marketing support volunteer, my key roles include brand positioning, marketing, content creation, PR and the management of the York Mumbler Pinterest account.
“Holly is great to work with… She immediately got what my business was about and could come up with relevant and well worked through ideas that were ready to go. She has the rare gift of being able to be a ‘big-thinker’ as well as getting down to the detail of making things happen. Holly takes in feedback really well and is able to adapt really quickly… I love working with her as I know she just wants to do what is best for my business and customers. Thanks so much Holly! “